Sponsored Brands
Previously called Headline Search Ads, these appear at the top of search results featuring a brand logo, custom headline, and multiple products. Available only to brand-registered sellers. Great for brand awareness and cross-selling.
Related Terms
PPC
Pay-Per-Click - Amazon's advertising model where sellers pay only when a shopper clicks on their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. It's essential for product visibility and launching new products.
Brand Registry
Amazon Brand Registry is a program that gives brand owners more control over their product listings and intellectual property protection. Benefits include A+ Content, brand analytics, and protection against counterfeiters and unauthorized sellers.
Sponsored Products
The most common Amazon PPC ad type. These ads appear in search results and product pages, promoting individual product listings. They operate on a keyword-targeting or product-targeting model with cost-per-click bidding.