Glossary
The words the tools assume you already know.
OA
Online arbitrage.
POD
Print on demand.
DSP
Amazon’s demand-side platform.
PPC
Pay-per-click Amazon ads.
COA / COGS
Cost of goods.
Opportunity score
A vendor’s 1–100 ‘this niche is good’ number.
Cerebro
Helium 10 reverse-ASIN tool.
Xray
Helium 10’s SERP overlay.
Buy Box
The add-to-cart winner.
Organic rank
Unpaid search position.
Restock limit
How much Amazon will let you send.
Storage fee
Monthly (and aged) FBA storage.
Referral fee
Amazon’s cut of the sale.
Reverse ASIN
Pull keywords a listing already ranks for.
ASIN
Amazon Standard Identification Number.
FBM
Fulfillment by merchant.
FBA
Fulfillment by Amazon.
BSR
Best Sellers Rank.
TACOS
Total advertising cost of sales.
ACOS
Advertising cost of sales.