Plan
Starting
$19/mo
Every seller who is tired of Seller Central’s ‘payments’ tab
- P&L
- PPC
- Inventory
- Reimbursements
- Daily digest
From ~$19, scales with sales
StartingAnalytics & profit · Updated August 2026
Sellerboard review 2026
The P&L Amazon should have shipped. Profit, PPC, reimbursements.
4.65,620 seller reviews
- Best for
- Every seller who is tired of Seller Central’s ‘payments’ tab
- From
- $19/mo annual
- Learning curve
- Moderate
- Trial
- Check current trial on their site
Our verdict
If you only buy one paid tool besides Keepa, make it Sellerboard.
Sellerboard connects to Amazon and shows true profit: ads, refunds, FBA fees, COGS, and reimbursements. The PPC dashboard is good enough for many accounts.
People argue Helium 10 vs Jungle Scout for years and then quietly run Sellerboard every morning. That is the tell.
Get this if
- Every seller who is tired of Seller Central’s ‘payments’ tab
Skip this if
- Sellers who only need a Keepa graph
Seller parameters
Scored the way Amazon sellers shop.
Always verify sales estimates against Keepa history.
4.6
average of 6 parameters · 5,620 reviews
Claim the couponEase of use4.6
How fast a VA can run the core loop.
Product research4.8
Finding demand before you buy inventory.
Keyword / SEO4.8
Reverse ASIN and listing indexation.
PPC / ads4.5
Bids, TACOS, search-term harvest.
AI tools4.4
Listing and research copilots.
Value for money4.8
What you actually open vs what you pay.
extended trial with BOARD
Annual Platinum is the default buy. Copy the code, then confirm it still applies at checkout.
Pricing 2026
What you will actually pay.
From ~$19, scales with sales
Every module that matters
analytics-profit
P&L
Sellerboard includes P&L as part of the core suite.
analytics-profit
PPC
Sellerboard includes PPC as part of the core suite.
analytics-profit
Inventory
Sellerboard includes Inventory as part of the core suite.
analytics-profit
Reimbursements
Sellerboard includes Reimbursements as part of the core suite.
analytics-profit
Daily digest
Sellerboard includes Daily digest as part of the core suite.
What other suites don’t bundle
- True profit
- Reimbursement hunter
- Simple PPC
The review
People argue Helium 10 vs Jungle Scout for years and then quietly run Sellerboard every morning. That is the tell.
What we like
- True profit
- Reimbursement hunter
- Simple PPC
- Excellent value
What could be better
- Not product research
- Inventory is basic vs SoStocked
Sellerboard FAQ
Sellerboard vs Shopkeeper?
Sellerboard is leaner and usually cheaper. Shopkeeper goes deeper on inventory forecasts.
Tools like Sellerboard
Don’t pay rack rate. BOARD.
Copy the code, open Helium 10, buy annual Platinum unless you will live in Ads this month.