Free Amazon Seller Tool • Updated 2025

Break-Even Calculator

Find Your Break-Even Point

sales targetprofitability thresholdcost coveragepricing floor

Enter Costs

Break-Even Point

Minimum Selling Price
$0.00
to break even

Price your product above this amount to make a profit.

Your inputs are automatically saved for next time

How to Use This Calculator

1

Enter Costs

Input product cost, shipping, and FBA fees

2

Set Referral Rate

Enter your category referral fee percentage

3

Calculate Break-Even

See minimum viable selling price

Calculate exactly how many units you need to sell to break even on your Amazon product investment.

Pro Tips

  • Always price 20%+ above break-even
  • Use break-even for promotion floor pricing
  • Recalculate when costs change

Common Use Cases

Pricing strategy
Product sourcing decisions
Negotiation baseline
Promotion planning

Frequently Asked Questions

How do I calculate break-even on Amazon?

Break-even price = (Product Cost + Shipping + FBA Fee) ÷ (1 - Referral Fee %). This gives the minimum price where revenue equals costs. Our calculator automates this calculation.

What is a break-even point for Amazon sellers?

Break-even is the selling price where you cover all costs but make zero profit. Price above this point to be profitable. It's the floor for your pricing strategy.

How many units do I need to sell to break even?

Units to break even = Fixed Costs ÷ Profit per Unit. If you spent $1,000 on inventory and make $5/unit profit, you need to sell 200 units to break even.

Should I sell at break-even to get reviews?

Sometimes selling at break-even (or small loss) is acceptable during launch to gain reviews and ranking. But have a plan to raise prices once established.

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