Brand Registry
Amazon Brand Registry is a program that gives brand owners more control over their product listings and intellectual property protection. Benefits include A+ Content, brand analytics, and protection against counterfeiters and unauthorized sellers.
Related Terms
A+ Content
Enhanced product descriptions available to brand-registered sellers. A+ Content (formerly Enhanced Brand Content or EBC) allows rich media including images, comparison charts, and formatted text below the product description to improve conversion rates.
Brand Analytics
Amazon's data and reporting suite available to brand-registered sellers. Includes search term reports, market basket analysis, demographics, and competitor insights. Essential for strategic decision-making.