A+ Content
Enhanced product descriptions available to brand-registered sellers. A+ Content (formerly Enhanced Brand Content or EBC) allows rich media including images, comparison charts, and formatted text below the product description to improve conversion rates.
Related Terms
Brand Registry
Amazon Brand Registry is a program that gives brand owners more control over their product listings and intellectual property protection. Benefits include A+ Content, brand analytics, and protection against counterfeiters and unauthorized sellers.
Conversion Rate
The percentage of visitors who complete a purchase. On Amazon, Session Conversion Rate = (Orders / Sessions) × 100. A typical good conversion rate on Amazon is 10-15%, significantly higher than standard e-commerce websites.