Conversion Rate
The percentage of visitors who complete a purchase. On Amazon, Session Conversion Rate = (Orders / Sessions) × 100. A typical good conversion rate on Amazon is 10-15%, significantly higher than standard e-commerce websites.
The percentage of visitors who complete a purchase. On Amazon, Session Conversion Rate = (Orders / Sessions) × 100. A typical good conversion rate on Amazon is 10-15%, significantly higher than standard e-commerce websites.