PPC
Pay-Per-Click - Amazon's advertising model where sellers pay only when a shopper clicks on their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. It's essential for product visibility and launching new products.
Related Terms
ACoS
Advertising Cost of Sale - A key PPC metric calculated as (Ad Spend / Ad Revenue) × 100. For example, if you spend $20 on ads and generate $100 in ad-attributed sales, your ACoS is 20%. Lower ACoS generally indicates more efficient advertising.
TACoS
Total Advertising Cost of Sale - A metric that measures ad spend as a percentage of total revenue (not just ad-attributed revenue). TACoS = (Ad Spend / Total Revenue) × 100. It provides a more holistic view of advertising efficiency and organic sales growth.
Sponsored Products
The most common Amazon PPC ad type. These ads appear in search results and product pages, promoting individual product listings. They operate on a keyword-targeting or product-targeting model with cost-per-click bidding.