Product Launch
The strategic process of introducing a new product on Amazon. Successful launches typically involve optimized listings, PPC campaigns, reviews (via Vine), external traffic, and potentially promotional pricing.
Related Terms
Amazon Vine
An invitation-only program where trusted reviewers (Vine Voices) receive free products in exchange for honest reviews. Brand-registered sellers can enroll products in Vine to generate early reviews for new product launches.
PPC
Pay-Per-Click - Amazon's advertising model where sellers pay only when a shopper clicks on their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. It's essential for product visibility and launching new products.
Keyword Ranking
A product's position in Amazon search results for specific keywords. Higher rankings lead to more visibility and sales. Rankings are influenced by sales velocity, relevance, and conversion rate.