A9 Algorithm
Amazon's search and ranking algorithm that determines product visibility in search results. Key factors include relevance (keywords), performance (sales, conversion), and customer satisfaction (reviews, ratings).
Related Terms
Keyword Ranking
A product's position in Amazon search results for specific keywords. Higher rankings lead to more visibility and sales. Rankings are influenced by sales velocity, relevance, and conversion rate.
Conversion Rate
The percentage of visitors who complete a purchase. On Amazon, Session Conversion Rate = (Orders / Sessions) × 100. A typical good conversion rate on Amazon is 10-15%, significantly higher than standard e-commerce websites.