Vendor Central
An invite-only platform for first-party (1P) sellers who sell wholesale directly to Amazon. Vendors ship inventory to Amazon, who then sells it to customers. Offers different benefits and challenges than Seller Central.
Related Terms
Amazon Seller Central
The web interface where third-party sellers manage their Amazon business - listings, inventory, orders, advertising, reports, and account health. It's the primary hub for all seller operations.
Wholesale
A business model where sellers purchase products in bulk directly from manufacturers or authorized distributors at wholesale prices, then resell on Amazon. Requires establishing supplier relationships and often involves brand authorization.