Amazon Seller Central
The web interface where third-party sellers manage their Amazon business - listings, inventory, orders, advertising, reports, and account health. It's the primary hub for all seller operations.
Related Terms
Vendor Central
An invite-only platform for first-party (1P) sellers who sell wholesale directly to Amazon. Vendors ship inventory to Amazon, who then sells it to customers. Offers different benefits and challenges than Seller Central.
Account Health
A dashboard showing a seller's performance against Amazon's standards. Key metrics include Order Defect Rate, Late Shipment Rate, and Valid Tracking Rate. Poor account health can lead to suspension.