Advertising

Sponsored Display

Display ads that can appear on and off Amazon, targeting shoppers based on interests, products viewed, or purchases. These ads are useful for retargeting and reaching customers throughout their shopping journey.

Related Terms

PPC

Pay-Per-Click - Amazon's advertising model where sellers pay only when a shopper clicks on their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. It's essential for product visibility and launching new products.

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