Fulfillment

SFP

Seller Fulfilled Prime - A program allowing FBM sellers to display the Prime badge by meeting Amazon's Prime fulfillment requirements (fast shipping, high metrics). It offers Prime benefits while maintaining control over fulfillment.

Related Terms

FBM

Fulfillment by Merchant - A fulfillment method where sellers handle storage, packing, and shipping of their products directly to customers. Also known as Merchant Fulfilled Network (MFN). Sellers retain more control but don't get the Prime badge by default.

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