FBM
Fulfillment by Merchant - A fulfillment method where sellers handle storage, packing, and shipping of their products directly to customers. Also known as Merchant Fulfilled Network (MFN). Sellers retain more control but don't get the Prime badge by default.
Related Terms
FBA
Fulfillment by Amazon - A service where sellers send their products to Amazon's fulfillment centers, and Amazon handles storage, packing, shipping, customer service, and returns. FBA products are eligible for Prime shipping and typically have higher conversion rates.
SFP
Seller Fulfilled Prime - A program allowing FBM sellers to display the Prime badge by meeting Amazon's Prime fulfillment requirements (fast shipping, high metrics). It offers Prime benefits while maintaining control over fulfillment.