Search Term Report
An Amazon advertising report showing actual search queries that triggered your ads. Essential for finding new keywords, identifying negative keywords, and optimizing campaign performance based on real customer behavior.
Related Terms
PPC
Pay-Per-Click - Amazon's advertising model where sellers pay only when a shopper clicks on their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. It's essential for product visibility and launching new products.
Keyword Research
The process of finding and analyzing search terms that customers use on Amazon. Effective keyword research is essential for listing optimization, PPC campaigns, and understanding customer intent. Tools like Helium 10 and Jungle Scout are commonly used.