Private Label
A business model where sellers create their own branded products, typically manufactured by third parties. Private label sellers own their brand and control pricing, unlike retail arbitrage or wholesale. It requires more upfront investment but offers higher margins.
Related Terms
Wholesale
A business model where sellers purchase products in bulk directly from manufacturers or authorized distributors at wholesale prices, then resell on Amazon. Requires establishing supplier relationships and often involves brand authorization.
Retail Arbitrage
A business model where sellers buy discounted products from retail stores and resell them on Amazon for a profit. It requires minimal upfront investment but involves finding deals, checking restrictions, and managing thin margins.
Brand Registry
Amazon Brand Registry is a program that gives brand owners more control over their product listings and intellectual property protection. Benefits include A+ Content, brand analytics, and protection against counterfeiters and unauthorized sellers.