Negative Keywords
Keywords you exclude from your PPC campaigns to prevent ads from showing for irrelevant searches. Adding negative keywords improves campaign efficiency by reducing wasted ad spend on non-converting traffic.
Related Terms
PPC
Pay-Per-Click - Amazon's advertising model where sellers pay only when a shopper clicks on their ad. Amazon PPC includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. It's essential for product visibility and launching new products.
ACoS
Advertising Cost of Sale - A key PPC metric calculated as (Ad Spend / Ad Revenue) × 100. For example, if you spend $20 on ads and generate $100 in ad-attributed sales, your ACoS is 20%. Lower ACoS generally indicates more efficient advertising.