Long-Tail Keywords
Longer, more specific search phrases (typically 3+ words) that have lower search volume but higher conversion rates. Example: 'waterproof hiking boots for women size 8' vs 'hiking boots'. Long-tail keywords are crucial for niche targeting.
Related Terms
Keyword Research
The process of finding and analyzing search terms that customers use on Amazon. Effective keyword research is essential for listing optimization, PPC campaigns, and understanding customer intent. Tools like Helium 10 and Jungle Scout are commonly used.
Conversion Rate
The percentage of visitors who complete a purchase. On Amazon, Session Conversion Rate = (Orders / Sessions) × 100. A typical good conversion rate on Amazon is 10-15%, significantly higher than standard e-commerce websites.