Advertising

Amazon DSP

Amazon Demand-Side Platform - A programmatic advertising platform for buying display, video, and audio ads both on and off Amazon. DSP offers advanced targeting and audience insights but requires significant budget ($35K+ minimum).

Related Terms

Sponsored Display

Display ads that can appear on and off Amazon, targeting shoppers based on interests, products viewed, or purchases. These ads are useful for retargeting and reaching customers throughout their shopping journey.

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