ODR
Order Defect Rate - The percentage of orders with defects (negative feedback, A-to-Z claims, chargebacks). Amazon requires ODR below 1%. Exceeding this can result in account suspension.
Related Terms
Account Health
A dashboard showing a seller's performance against Amazon's standards. Key metrics include Order Defect Rate, Late Shipment Rate, and Valid Tracking Rate. Poor account health can lead to suspension.
A-to-Z Guarantee
Amazon's buyer protection program that allows customers to request refunds if they don't receive their order or receive items significantly different from described. A-to-Z claims count against ODR.