SEO & Optimization

Backend Keywords

Hidden search terms (up to 249 bytes) that sellers can add in Seller Central to help their products appear in relevant searches. Backend keywords are not visible to customers but are indexed by Amazon's search algorithm.

Related Terms

Keyword Research

The process of finding and analyzing search terms that customers use on Amazon. Effective keyword research is essential for listing optimization, PPC campaigns, and understanding customer intent. Tools like Helium 10 and Jungle Scout are commonly used.

Learn More About Amazon Selling

Full GlossarySeller ToolsBlog Articles