ROAS Calculator
Return on Ad Spend Calculator
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How to Use This Calculator
Enter Revenue
Input your ad-attributed sales revenue
Enter Ad Spend
Add your total advertising spend
Calculate ROAS
See your return on ad spend multiplier
Calculate your ROAS (Return on Ad Spend) to measure the effectiveness of your Amazon advertising.
Pro Tips
- Target ROAS based on your profit margin
- Compare ROAS across campaigns and ad groups
- High ROAS on low volume may not scale
Common Use Cases
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Frequently Asked Questions
What is ROAS on Amazon?
ROAS (Return on Ad Spend) = Revenue ÷ Ad Spend. A ROAS of 4x means you earn $4 for every $1 spent on ads. It is the inverse of ACoS.
What is a good ROAS for Amazon ads?
Good ROAS depends on your margins. Generally: 3x ROAS = break-even for many sellers, 4-5x ROAS = profitable, 7x+ ROAS = excellent. Our calculator helps determine your target.
How do I improve my Amazon ROAS?
Improve ROAS by: 1) Better keyword targeting, 2) Improved listing conversion, 3) Optimizing bids, 4) A/B testing ad copy, 5) Using negative keywords, 6) Focusing on high-converting products.
What is the relationship between ROAS and ACoS?
ROAS = 1 / ACoS (as decimals). So 25% ACoS = 4x ROAS. 20% ACoS = 5x ROAS. 10% ACoS = 10x ROAS. They measure the same thing differently.
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