Advertising

TACoS

Total Advertising Cost of Sale - A metric that measures ad spend as a percentage of total revenue (not just ad-attributed revenue). TACoS = (Ad Spend / Total Revenue) × 100. It provides a more holistic view of advertising efficiency and organic sales growth.

Related Terms

ACoS

Advertising Cost of Sale - A key PPC metric calculated as (Ad Spend / Ad Revenue) × 100. For example, if you spend $20 on ads and generate $100 in ad-attributed sales, your ACoS is 20%. Lower ACoS generally indicates more efficient advertising.

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