FBA
Fulfillment by Amazon - A service where sellers send their products to Amazon's fulfillment centers, and Amazon handles storage, packing, shipping, customer service, and returns. FBA products are eligible for Prime shipping and typically have higher conversion rates.
Related Terms
FBM
Fulfillment by Merchant - A fulfillment method where sellers handle storage, packing, and shipping of their products directly to customers. Also known as Merchant Fulfilled Network (MFN). Sellers retain more control but don't get the Prime badge by default.
MCF
Multi-Channel Fulfillment - Using Amazon's FBA network to fulfill orders from other sales channels (your website, eBay, Walmart, etc.). MCF fees are typically higher than standard FBA fees.
IPI Score
Inventory Performance Index - A metric (0-1000) that measures how efficiently sellers manage their FBA inventory. It considers excess inventory, sell-through rate, stranded inventory, and in-stock rate. A low IPI score can result in storage limits.