Amazon Basics

BSR

Best Sellers Rank - A ranking that indicates how well a product is selling compared to other products in the same category on Amazon. A lower BSR number means higher sales. BSR is updated hourly and is a key metric for product research and competitor analysis.

Related Terms

Sales Velocity

The rate at which a product sells over a given period. High sales velocity improves BSR, keyword rankings, and Buy Box eligibility. It's a key factor in Amazon's A9 algorithm.

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