Helium 10 is the default Amazon OS in seller Slack channels. That does not mean the sticker price is the real price, or that Xray is a purchase order. This page is the numbers we actually use when we write the Helium 10 review — not a press kit.
Public plans (2026): Free is a demo. Starter sits in the low tens per month. Platinum is the plan most catalogs should live on if they open Cerebro weekly — typically around $99/mo or ~$1,188/yr when billed annual. Diamond unlocks Helium 10 Ads (Adtomic) and the AI agent, and the annual bill lands in the ~$3,300 range before ad spend. Confirm live pricing on helium10.com; they move SKUs.
Adtomic / Helium 10 Ads charges a percentage of ad spend on top of Diamond (commonly 2% on spend that runs through the platform). On a $10k/month ads account that is another ~$2,400/year. Diamond is an ads tax, not a nicer Cerebro.
Xray sales estimates: Helium 10 has published that 38.2% of estimates hit exactly (zero error) versus 29.5% for the closest competitor, with a typical miss around 22 units. Treat that as a shortlist tool. Confirm velocity and out-of-stock gaps on Keepa before you cut a PO.
We score Helium 10 across 14 seller parameters (product research, reverse ASIN, listing SEO, PPC, AI, inventory, profit, data accuracy, Walmart/TikTok, training, ease, value, support, Chrome). The live average is on /tools/helium-10. It is not a 10-point toy score. Read /how-we-test.
Market noise: Helium 10 claims millions of brands have touched the suite. Review volume on our listing is the public count we show next to the score — not G2 alone. External scores (G2 / Capterra / Trustpilot) sit on the review as a sanity check, not the verdict.
What to buy with the coupon: most private-label catalogs should take Platinum annual and Keepa, not Diamond on day one. Stack SELLERHUB20 when it is live. Black Friday is when list price itself moves; a 20% code on the wrong plan is still the wrong plan.